©Copyright 2019

“My biggest vision for the country is the more we move to global, modern thinking, the better it will be for the economy and women"

"To compete with the global best, you are banking on high levels of education and intellect." 

 

"I don’t think you need to become a man to show you have power. I have been taken seriously as a leader and entrepreneur in a male-dominated industry while being unapologetically feminine."

"Whether I am at a photoshoot modelling for our campaigns or elbow-deep in gadgets making a new product – each one is me and reflects my talent. And it’s a sweet, sweet success because I have achieved something without changing who I am."

 

Known for her future-forward vision, style and leadership, Devita Saraf strongly believes that entrepreneurs should be the face of their own businesses. Over the last 13 years, she has dedicatedly championed her company, which is today the largest player in India’s premium television segment. Devita is the Founder, Chairman and CEO of Vu Televisions, a $130 million (Rs.1000 Cr) luxury television brand. She founded the company at the age of 24 after completing her Bachelors in Business Administration from the University of Southern California, Los Angeles. Her early influences of business, technology and design helped her co-develop products with Intel and Microsoft until she founded her own domain of making high-tech products that appeal to new age consumers. The brand has emerged as a market leader with its 4K range of smart TVs reporting sales of over 1,50,000 sets in the second half of 2019. With the increasing demand for smart televisions in the last few years, the brand has experienced a 30% YoY growth since its inception. In the large size television category, the company has remained the single largest player with its unique Vu 100 (World’s first and only 100 inch television). Devita has always managed to imbibe her personal attributes of luxury and panache into the products that her company creates and has been the face of multiple luxury brands in India.

 

WORK

Chairman and CEO, Vu Televisions

Op-Ed Columnist, Wall Street Journal

EDUCATION

Owner-President Management Program - Harvard Business School

B.S (Business) – University of Southern California, Los Angeles

Management of Technology – University of California, Berkeley

Game Theory and Strategic Thinking – London School of Economics

On the Advisory Board of University of Southern California

SPEAKER

Wharton-India Economic Forum – Philadelphia, PA, USA

TiECalifornia – Los Angeles, California

Tomorrow’s India Summit – Seoul, Korea

Istanbul Talks: Entrepreneurship Summit – Istanbul, Turkey

VAT Open Day - Dubai, UAE

Fortune Next 500 Summit - Mumbai, India

TEDxGateway - Mumbai, India

Global Entrepreneurship Summit - Hyderabad, India

ORGANIZATIONS

Member of the international high-IQ society Mensa

Founder Chairperson of the Young Bombay Forum, Bombay Chamber of Commerce and Industry.

Executive Committee member of FICCI

Member of Entrepreneurs Organization

PUBLICATIONS

PRESS RECOGNITION

AWARDS

Mercedes-Benz Masterpiece of Intelligence - Entrepreneurship

Indian Affairs Businesswoman of the Year

Indo-American Young Woman Entrepreneur of the Year

Zee AstitvaYoung Woman Entrepreneur of the Year

 

Devita Saraf for Vu Televisions

 

Devita Saraf for Jaipur Gems

 

Devita Saraf for JADE