02About
Luxury, by design.
Devita Saraf is the founder, chairperson, and CEO of Vu Group, the house behind Vu Televisions — one of the most coveted premium TV brands today. She started it in 2006, at twenty-four, on a stubborn idea: that buyers with taste deserved technology to match.
She grew up in the business at Zenith Computers, the company her family built, and studied at the University of Southern California and Harvard Business School. Since then she has built a brand that holds its own against the biggest names in the world.
"Cheap is easy. Desired is the hard part."
She leads Vu's product, brand, and growth, and speaks plainly about ambition, design, and what it takes for a woman to build something that lasts.
