“My biggest vision for the country is the more we move to global, modern thinking, the better it will be for the economy and women"

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"To compete with the global best, you are banking on high levels of education and intellect." 

Devita Saraf in Mint

"I don’t think you need to become a man to show you have power. I have been taken seriously as a leader and entrepreneur in a male-dominated industry while being unapologetically feminine."

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"Whether I am at a photoshoot modelling for our campaigns or elbow-deep in gadgets making a new product – each one is me and reflects my talent. And it’s a sweet, sweet success because I have achieved something without changing who I am."

Devita Saraf in YourStory.com

Known for her future-forward vision, style and leadership, Devita Saraf strongly believes that entrepreneurs should be the face of their own businesses. Over the last 13 years, she has dedicatedly championed her company, which is today the largest player in India’s premium television segment. Devita is the Founder, Chairman and CEO of Vu Televisions, a $130 million (Rs.1000 Cr) luxury television brand. She founded the company at the age of 24 after completing her Bachelors in Business Administration from the University of Southern California, Los Angeles. Her early influences of business, technology and design helped her co-develop products with Intel and Microsoft until she founded her own domain of making high-tech products that appeal to new age consumers. The brand has emerged as a market leader with its 4K range of smart TVs reporting sales of over 1,50,000 sets in the second half of 2019. With the increasing demand for smart televisions in the last few years, the brand has experienced a 30% YoY growth since its inception. In the large size television category, the company has remained the single largest player with its unique Vu 100 (World’s first and only 100 inch television). Devita has always managed to imbibe her personal attributes of luxury and panache into the products that her company creates and has been the face of multiple luxury brands in India.

Devita Saraf for Vu Televisions

Devita Saraf for Jaipur Gems

Devita Saraf for JADE