DEVITA SARAF

Devita Saraf, the Chairperson and CEO of The Vu Group, is the pioneer of luxury in technology.

She started her entrepreneurial journey at the age of 24 by founding the Vu Group in California, a leader in high-end consumer electronics. Vu Televisions has a revenue of Rs.1000 Cr ($130 Million) that has sold more than 3 million televisions till date. Her passion for the technology, leadership and innovation has led Vu to become the highest-selling Indian owned TV brand in the world and her speech to the Prime Minister at the Young CEO Champions of Change initiative had an impact on the government's Make in India manufacturing policy.

Devita is the richest self-made woman in India under 40 according to the Hurun Report and has been listed among Fortune's Top 50 Most Powerful Women in India.  She also wrote an Op-Ed column for the Wall Street Journal for two years and is an astute observer and speaker on subjects such as leadership, entrepreneurship, innovation, technology and the empowerment of women in business. 

Devita was named ‘India’s Model CEO’ by Forbes for being first businesswoman in the world to appear in her brand's advertising campaigns and since then has collaborated with luxury brands worldwide. In 2021, she launched “Dynamite by Devita Saraf”, the world’s first perfume for women in business, the sale proceeds of which were donated to help charities during COVID-19.

She is an alumna of the University of Southern California and Harvard Business School.