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Devita Saraf

Founder-Chairperson and CEO, The Vu Group


Devita Saraf, the Chairman and CEO of The Vu Group, pioneered the idea of luxury in technology. She started her entrepreneurial journey at the age of 24 by founding her flagship company Vu Technologies in California, a leader in high-end consumer electronics with a revenue of Rs.1000 Cr ($130 Million) having built and sold more than 3 million televisions till date.

Devita, has been listed among Fortune's Top 50 Most Powerful Women in India and is the richest self-made woman in India under 40, according to the Hurun Report. Her speech to the Prime Minister at the Young CEO Champions of Change gathering had an impact on the government's Make in India manufacturing policy. She wrote an Op-Ed piece for the Wall Street Journal for two years and is an astute observer on subjects such as leadership, entrepreneurship, education, innovation, and technology.

An alumnus of the Harvard Business School and the University of Southern California, Devita’s passion for the technology, leadership and innovation, has led Vu Technologies to become one of the most respected television brands in India.

Devita was named ‘India’s Model CEO’ by Forbes for being first businesswoman in the world to appear in her brand's advertising campaigns and since then has collaborated with luxury brands worldwide. In 2021, she launched “Dynamite by Devita Saraf”, the world’s first perfume for women in business, the sale proceeds of which were donated to help charities during COVID-19.