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"I don’t think you need to become a man to show you have power. I have been taken seriously as a leader and entrepreneur in a male-dominated industry while being unapologetically feminine."

- Devita Saraf in Yourstory.com



Devita Saraf is the Founder, Chairman and CEO of Vu Televisions, a $150 million (revenue) luxury television brand.

She founded the company at the age of 24 after completing her Bachelors in Business Administration from the University of Southern California, Los Angeles.  Her early influences of business, technology and design helped her co-develop products with Intel and Microsoft until she founded her own domain of making high-tech products that appeal to new age consumers.

Devita and her team are driven to be the visionary in consumer electronics for the modern and intelligent consumer and with 1.5 Million Vu Televisions sold worldwide, they are the fastest growing TV brand and the innovators of the industry. Vu has a team of 300 employees across 11 offices and manufactures worldwide.

Devita spends her time between Mumbai and California.




Chairman and CEO, Vu Televisions
Executive Director, Zenith Computers
Op-Ed Columnist, Wall Street Journal


Owner-President Management Program - Harvard Business School.
B.S (Business) – University of Southern California, Los Angeles
Management of Technology – University of California, Berkeley
Game Theory and Strategic Thinking – London School of Economics
Appointed on the Advisory Board of the Viterbi School of Engineering, USC.


August 2019: Fortune Next 500 Summit - Mumbai, India
Oct 2017: Global Entrepreneurship Summit - Hyderabad, India
Oct 2017: VAT Open Day - Dubai, UAE
Sept 2016: Tomorrow’s India Summit – Seoul, Korea
March 2016: Istanbul Talks: Entrepreneurship Summit – Istanbul, Turkey
March 2014: Wharton-India Economic Forum – Philadelphia, PA, USA
Oct 2010: TEDxGateway– Mumbai, India
Jan 2010: TiECalifornia – Los Angeles, California


Founder Chairperson of the Young Bombay Forum, Bombay Chamber of Commerce and Industry.

Executive Committee member of FICCI

Member of the international high-IQ society Mensa

Member of Entrepreneurs Organization


Women at Work - Harper's Bazaar
Daughters of Legacy - Rinku Paul
Business Czarinas – S.N.Chary
Most Powerful Women in India – Prem Ahluwalia
Tip of the Iceberg – SuveenSinha
Devi, Diva or She-Devil – Sudha Menon


Fortune Top 50 Most Powerful Women in India
India Today 25 Most Powerful Women in India
Forbes Asia "Women to Watch"
Forbes “India’s Model CEO”


2017 - Mercedes-Benz Masterpiece of Intelligence - Entrepreneurship
2016 –Indian Affairs Businesswoman of the Year
2010 –Indo-American Young Woman Entrepreneur of the Year
2008 –Zee AstitvaYoung Woman Entrepreneur of the Year