Official Website of Devita Saraf

01About

Luxury, by design.

Devita Saraf is the founder, chairperson, and CEO of The Vu Group, and the pioneer of bringing luxury to the technology industry. She began at twenty-four, building the Vu New Product Development Lab across California and Mumbai, and grew it into the consumer-electronics group it is today.

Under her, Vu has become the highest-selling Indian-owned television brand in the world, with more than four million televisions sold.

"Cheap is easy. Desired is the hard part."

An alumna of the University of Southern California and Harvard Business School, she lives and works in Mumbai.

02Speaking

Made for the stage.

She has spoken at more than 100 events across India, the US, the UAE, Turkey, South Korea, and Singapore — to founders, boards, and business schools, on entrepreneurship, technology, and women in business.

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◆Building a brand the world covets
◆The economics, and the seduction, of luxury
◆Women, power, and playing the long game
◆Founder to CEO: running it like you own it
◆Design is the unfair advantage

03Leadership & impact

Beyond the boardroom.

Forums & boards

National Co-chair of the FICCI Young Leaders Forum, and founder and chair of the Young Bombay Forum at the Bombay Chamber of Commerce & Industry.

Policy

Her address to Prime Minister Narendra Modi at the Young CEO Champions of Change initiative had an impact on the government's Make in India manufacturing policy.

Writing

An Op-Ed columnist for The Wall Street Journal on leadership, entrepreneurship, innovation, technology, and women's empowerment.

Stages

A regular speaker at TiE and TEDx, and a contributor to public-policy conversations.

Mentorship

Founder of a leadership foundation that mentors young women to build beyond the limits set for them.

Ventures

Creator of Dynamite — the world's first perfume made for women in business (2021).

04Press & recognition

On the cover

Elle · India · April 2023First businesswoman in the world on the cover