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Devita Saraf

Chairman and CEO, Vu Group

“I don’t think you need to become a man to show you have power. I have been taken seriously as a leader and entrepreneur in a male-dominated industry while being unapologetically feminine”

(Devita Saraf, YourStory, January 2016)


Devita started Vu Televisions when she was just 24 years old and took it to the height of being a Rs.1000 brand and became the richest self-made woman in India under 40. According to Devita, women entrepreneurs bring an element of creativity and compassion to the world of business. With her entrepreneurial spirit, she remains deeply committed in her endeavor to redefine gender roles.

Devita has launched over 35 products over a 15-year period in the Television industry. Her breakthrough products were Vu’s Digital Home and Vu Swarovski TV. She led the 4K revolution with the Vu Iconium TV that was the first to bring Netflix to India and the Vu Android TV which was the first partnership with Google. The Vu 100 is the largest TV ever launched in the world and company received awards for Most Promising TV Brand (BGR) and TV Brand of the year (Stuff). Devita has been awarded the Tech Leader of the Year (Exhibit) and Young Entrepreneur of the Year (Zee).  All the products are designed and developed the Vu’s New Product Development Lab which is based on the human factor product innovation approach of the MIT Media Lab.

Devita has inspired millions of women entrepreneurs at over 100 conferences from India to Istanbul, USA to UAE. Her presentation to the Prime Minister at the Young CEO Champions of Change conclave impacted the manufacturing policies of the Government’s Make in India program. She has been a keen observer and commentator on the economy, entrepreneurship, education, innovation and technology and was an Op-Ed columnist for the Wall Street Journal for two years. She has been one of Fortune Top 50 Most Powerful women in India and has been mentioned in over 10 business books.

Devita is pursuing the OPM program at Harvard Business School, and has competed her Bachelor in Business Administration from the University of Southern California. She also studied Management of Technology at University of California – Berkeley and Game Theory and Strategic Thinking at the London School of Economics. She is a member of Mensa – the high IQ society and is always interested in learning about great leaders and shaping the future thinkers of our society.